Results of the Public Opinion Survey at the 2004 General Election

Printable PDF version

December 2005

Contents

• Summary
• Introduction
  • 1.1 Methodology
• Presentation of results
  • 1.2 Informing electors
    • Sources of information on voting procedures
    • Voter information card
    • Registration and corrections
    • Generic reminder card
    • Seeking additional information
    • Information and registration in brief
  • 1.3 Advertising campaign
    • The slogan "Why not speak up when everyone is listening?"
    • Specific messages about voting
    • Impact of advertisements on likelihood of voting
    • Ads for Aboriginal electors
    • Advertising campaign in brief
  • 1.4 Voter turnout
    • Voting methods
    • Reasons for not voting
  • 1.5 Attitudes toward voting experience
    • Satisfaction with experience at the polling station
    • General attitudes
    • Interest in the campaign and knowledge of election platforms
    • Attitudes of Aboriginal electors
    • Attitudes toward registering and voting on the Internet
    • Turnout and attitudes in brief

Tables

• Table 1: Elections Canada survey sample – socio-demographic data
• Table 2: Elections Canada survey sample – breakdown by region

Figures

• Figure 1: Sources of information about voting procedures
• Figure 2: Voter information card
• Figure 3: Steps for registering or having inaccurate information corrected
• Figure 4: Recall of the slogan "Why not speak up when everyone is listening?"
• Figure 5: Recall of specific ad messages
• Figure 6: Voter turnout, by age
• Figure 7: Reasons for not voting
• Figure 8: Measures of satisfaction (distance, language, information
• Figure 9: Proportions in agreement with the statements on elections in general
• Figure 10: Registering and voting on the Internet

Appendix

• Appendix: Detailed Tables

• Next