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Survey of Electors Following the 41st General Election

Introduction

Phoenix Strategic Perspectives Inc. was commissioned by Elections Canada to conduct a survey of electors eligible to vote in the 2011 federal general election.

Background and Objectives

Elections Canada, an independent, non-partisan agency that reports directly to Parliament, is responsible for monitoring and conducting federal elections in Canada. As part of its evaluation program, the Agency wanted to conduct a survey of electors following the 2011 federal general election. The evaluation is designed to assess Elections Canada's performance in conducting elections, measure the impacts of recent changes to the electoral framework, and identify areas for improvement.Footnote 6 The purpose of the survey with electors is to evaluate their opinions, experience, attitudes, and knowledge of the Agency's services and various aspects of the electoral process.

More specifically, surveyed Canadians were consulted on the following issues:

The results will be used to assist in evaluating and refining Elections Canada's programs and services to the electorate, and to provide information that will help develop the Chief Electoral Officer's recommendations to Parliament.

Research Design

A telephone survey was conducted with a random stratified sample of 3,570 Canadian electorsFootnote 7 (i.e. Canadian citizens of at least 18 years of age on May 2nd, 2011). In order to meet Elections Canada's desire to examine the views of Canadian electors in general (voters and non-voters), as well as the views of specific subgroups, regionally disproportionate samples for each of the following target populations were included:

The following specifications applied to the survey:

For a complete overview of the methodology used in this research, please refer to the methodology note included under separate cover.

Note to Readers


Footnote 6 Election Canada's Report on the Evaluations of the 41st General Election summarizes the findings from the various studies which gathered data for the evaluation of the 41st federal general election.

Footnote 7 The general population, youth 18‑24 and Aboriginal electors represent three different strata.

Footnote 8 In the HTML version published on Elections Canada’s website (www.elections.ca), these boxes are delineated by a hidden tag inserted before, labelled “Beginning of box” and one inserted after, labelled “End of box” in order to enhance accessibility of the document.