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Evaluation of the Electoral Reminder Program (ERP) for the 42nd Canadian Federal Election

Appendix B: Recruitment Screener

Recruitment Screener

Elections Canada ERP Evaluation Focus Groups

Questionnaire #______________

Date of Last Group_____________

# of previous groups___________

Halifax, NS

Tuesday, October 27th, 2015

Group 1: GEN POP @ 5:30 pm $75

Group 2: YOUNG ADULTS @ 7:00 pm $75


Mississauga, ON

Thursday, October 29th, 2015

Group 1: GEN POP @ 5:00 pm $75

Group 2: YOUNG ADULTS @ 6:30 pm $75

Group 3: ETHNOCULTURAL @ 8:00 pm $75


Vancouver, BC

Monday, November 2nd, 2015

Group 1: YOUNG ADULTS @ 5:00 pm $75

Group 2: ABORIGINAL @ 6:30 pm $75

Group 3: ETHNOCULTURAL @ 8:00 pm $75


Winnipeg, MB

Tuesday, November 3rd, 2015

Group 1: ABORIGINAL @ 5:30 pm $75

Group 2: ABORIGINAL @ 7:00 pm $75


Montreal, QC

Wednesday, November 4th, 2015

Group 1: GEN POP (FRENCH) @ 5:00 pm $75

Group 2: YOUNG ADULTS (FRENCH) @ 6:30 pm $75

Group 3: ETHNOCULTURAL @ 8:00 pm $75


Online Group

Monday, November 9th, 2015

Group 1: MOBILITY DISABILITY @ 4:00 pm $75

Group 2: VISUAL DISABILITY @ 6:00 pm $75

Group 3: HEARING DISABILITY @ 8:00 pm $75

Tuesday, November 10th, 2015

Group 1: HALIFAX YOUNG ADULTS @ 6:00 pm $75

Recruit: 8 for 6 to 8 to show per group

Honorarium: $75

Definitions:

See below

Aim for mix of demographics, especially for the GEN POP groups.

Respondent's name:

Respondent's phone #: _______________________________ (home)

Respondent's phone #: _______________________________(work)

Respondent's fax #: _______________________sent?_____or

Respondent's e-mail: ______________________sent?

Sample source (circle): panel random client referral

Interviewer:

Date:

Validated:

Quality Central:

On List:

On Quotas:

Definitions

YOUNG ADULTS: Canadian citizens (S2=1), 18–24 years (S5=2) AND NOT ABORIGINAL, ETHNOCULTURAL OR ONLINE GROUP (unless those groups are filled)

GEN POP: Canadian citizens (S2=1), 25+ years (S5>2) AND NOT ABORIGINAL, ETHNOCULTURAL OR ONLINE GROUP (unless those groups are filled)

ABORIGINAL: Canadian citizens (S2=1) and S12=1

ETHNOCULTURAL: Canadian citizens (S2=1) and S13=3

MOBILITY DISABILITY: Canadian citizens (S2=1) and S17b=2 OR 4

VISUAL DISABILITY: Canadian citizens (S2=1) and S17b=1

HEARING DISABILITY: Canadian citizens (S2=1) and S17b=3

[TELEPHONE INTRODUCTION]

Hello, my name is _____________________ and I'm calling from Nielsen, an international research company.

On behalf of Elections Canada, we're organizing a series of discussion groups among people in your area to gauge reactions to the communications materials that they used to help Canadians know where, when, and ways to vote for the federal election. We are looking for people like yourself who would be willing to participate in an hour and a half long discussion group. For your time, you would be receiving an honorarium of $75.00. About eight people will be taking part, all of them recruited by telephone, just like you.

Of course, participation is voluntary. We are interested in hearing your opinions, no attempt will be made to sell you anything or change your point of view. The format is a "round table" discussion led by a research professional.

Before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix and variety of people. May I ask you a few questions?

Yes CONTINUE

No THANK AND TERMINATE

READ TO ALL: "This call may be monitored or audiotaped for quality control and evaluation purposes."

ADDITIONAL CLARIFICATION IF NEEDED:

  • to ensure that I (the interviewer) am reading the questions correctly and collecting your answers accurately;
  • to assess my (the interviewer) work for performance evaluation;
  • to ensure that the questionnaire is accurate/correct (i.e. evaluation of CATI programming and methodology – we're asking the right questions to meet our clients' research requirements – kind of like pre-testing).
  • If the call is audio taped, it is only for the purposes of playback to the interviewer for a performance evaluation immediately after the interview is conducted or it can be used by the Project Manager/client to evaluate the questionnaire if they were unavailable at the time of the interview – all audio tapes are destroyed after the evaluation.

[ONLINE INTRODUCTION]

Hello, I am contacting you on behalf of Nielsen, an international research company.

Recently you completed a survey sponsored by Elections Canada, and indicated that you may be interested in participating in further research.

On behalf of Elections Canada, we're organizing a series of groups among people across Canada to gauge reactions to the communications materials that they used to help Canadians know where, when, and ways to vote for the federal election. We are looking for people like yourself who would be willing to participate in an hour and a half long [IF MOBILITY OR VISUAL DISABILITY "online discussion group" IF HEARING DISABILITY "online chat-room discussion group"]. For your time, you would be receiving an honorarium of $75.00 and the groups will be taking place in the evening on November 9th, 2015. About eight people will be taking part in each group.

Of course participation is voluntary. We are interested in hearing your opinions, no attempt will be made to sell you anything or change your point of view. The discussion will be led by a research professional.

If you are interested, please follow the link provided below so we may ask you a few questions to ensure that we get a good mix and variety of people.

[INSERT LINK TO SCREENER QUESTIONS]

SCREENING QUESTIONS

(A)

S1. Do you or any member of your household work ...

Yes No
For a marketing research firm 1 2
For a magazine or newspaper 1 2
For a radio or television station 1 2
For a public relations company 1 2
For the government, whether federal or provincial 1 2

IF "YES" TO ANY OF THE ABOVE, THANK AND TERMINATE

S2. Are you a Canadian citizen?

Yes 1 CONTINUE

No 2 THANK AND TERMINATE

DK / DA 9 THANK AND TERMINATE

S3A. Have you participated in a focus group before? A focus group brings together a few people in order to know their opinion about a given subject.

Yes 1 ASK S3B–S3C (MAX 1/2 OF PARTICIPANTS PER GROUP)

No 2 SKIP TO S4

DK / DA 9 THANK AND TERMINATE

S3B. And how many of these sessions have you attended?

_____ IF >3 THANK AND TERMINATE. OTHERWISE, CONTINUE

DK / DA 9 THANK AND TERMINATE

S3C. When was the last time you attended a focus group session?

_____ IF ≤ 6 MTHS THANK AND TERMINATE. OTHERWISE CONTINUE

DK / DA 9 THANK AND TERMINATE

S4. DO NOT ASK – NOTE GENDER

Male 1

Female 2

S5. Could you please tell me what age category you fall in to? Are you ...

Under 18 1 THANK AND TERMINATE

18–24 years 2 "YOUNG ADULT"

25–34 years 3 "GEN POP"

35–44 years 4 "GEN POP"

45–54 years 5 "GEN POP"

55–64 years 6 "GEN POP"

65+ years 7 "GEN POP"

DK/DA 9 THANK AND TERMINATE

S6. Did you vote in the Canadian federal election on October 19th?

Yes 1

No 2

DK/DA 9

ASK IF S6=1

S7a. Was the election on October 19th the first Canadian federal election that you voted in?

Yes 1

No 2

DK/DA 9

ASK IF S6>1

S7b. Have you ever voted in a Canadian federal election?

Yes 1

No 2

DK/DA 9

SEEKING A GOOD MIX OF GENDER, AGE AND VOTE BEHAVIOUR IN EACH GEN POP GROUP

S9. Have you moved in the last 12 months?

Yes 1

No 2

DK/DA 9

S10. Are you currently a full time student?

Yes 1

No 2

DK/DA 9

ASK IF S5=2 "18 TO 24 YRS OLD"

S11. Do you live at home with your parents or family members?

Yes 1

No 2

DK/DA 9

S12. Would you identify yourself as Aboriginal, that is, are you of First Nations, Inuit, or Métis descent?

Yes 1 "ABORIGINAL"

No 2

DK/DA 9

S13. What is the language you first learned to speak and still speak today?

English 1

French 2

Other 3 "ETHNOCULTURAL"

DK/DA 9

S14. What is the last level of education that you have completed?

Some high school only 1

Completed high school 2

Some College/University 3

Completed College/University 4

DK/DA 9

S15. Please tell me which of the following categories applies to your total household income for the year 2014.

Under $20,000 1

$20,000 to under $40,000 2

$40,000 to under $60,000 3

$60,000 to under $80,000 4

$80,000 to under $100,000 5

$100,000 to under $120,000 6

$120,000 to under $150,000 7

$150,000 or more 8

DK/DA 9

SEEKING A GOOD MIX OF EDUCATION AND INCOME IN EACH GEN POP GROUP

S16. Participants in group discussions are asked to share their opinions and thoughts, how comfortable are you in sharing your opinions in front of others? Are you (read list)

Very comfortable 1 MINIMUM 4 PER GROUP

Fairly comfortable 2 CONTINUE

Comfortable 3 CONTINUE

Not very comfortable 4 THANK AND TERMINATE

Very uncomfortable 5 THANK AND TERMINATE

DK / DA 9 THANK AND TERMINATE

S17. Are you a person with a disability?

Yes 1 ASK S17b

No 2

DK/DA 9

S17b. Please specify the nature of your disability.

Blind or visual impairment 1 "ONLINE GROUP: VISUAL DISABILITY"

Co-ordination or dexterity 2 "ONLINE GROUP: MOBILITY DISABILITY"

Deaf or hard of hearing 3 "ONLINE GROUP: HEARING DISABILITY"

Mobility 4 "ONLINE GROUP: MOBILITY DISABILITY"

Speech impairment 5

Developmental or intellectual 6

Emotional/psychological/mental health 7

Pain that is always present 8

Other 77

DK/DA 99

[IF "ONLINE GROUP" ASK S18A–S18B]

S18A. Do you have high speed internet access?

Yes 1 CONTINUE

No 2 THANK AND TERMINATE

[SKIP IF HEARING DISABILITY]

S18B. Does your computer have working speakers?

Yes 1 CONTINUE

No 2 THANK AND TERMINATE

[SKIP IF VISUAL DISABILITY]

S19. Sometimes participants are asked to read text and/or review images during the discussion. Is there any reason why you could not participate?

Yes 1 THANK AND TERMINATE

No 2 CONTINUE

DK / DA 9 THANK AND TERMINATE

TERMINATE IF RESPONDENT OFFERS ANY REASON SUCH AS A CONCERN WITH NOT BEING ABLE TO COMMUNICATE EFFECTIVELY OR IF YOU HAVE A CONCERN.

INVITATION

I1. The [IF ONLINE GROUP ADD: online] group discussion will take place on DATE @ TIME for one and a half hours and participants will receive $75.00 for their time. Would you be willing to [IF IN PERSON GROUP: "attend"; IF ONLINE GROUP: "participate"]?

Yes 1 CONTINUE

No 2

[ASK IF ONLINE SCREENING]

I2. We would like to follow up with you closer to the date of the online group. Would you prefer to communicate via telephone or email?

Telephone 1 ASK I2b

Email 2 CONTINUE

I2b. Please provide us with the best telephone number to reach you at below.

XXX-XXX-XXXX

[IF ONLINE SCREENING AND I1=1] Thank you. We will contact you closer to the date of the online group to confirm your participation.

[READ IF NOT ONLINE GROUP] Do you have a pen handy so that I can give you the address where the group will be held? It will be held at:

Halifax, NS
October 27th
CRA
7071 Bayers Road, Suite 5001
Mississauga, ON
October 29th
Infoquest -
6655 Kitimat Road, Suite 12
Vancouver, BC
November 2nd
NRG -
1100 Melville Street, Suite 1380,
13th floor
Winnipeg, MB
November 3rd
NRG -
213 Notre Dame Avenue,
Suite 804
Montreal, QC
November 4th
Nielsen Opinion Quest -
1080 Beaver Hall Hill, 4th Floor
Online Group
November 9th, 2015

PRIVACY QUESTIONS

Thank you for agreeing to take part in our sessions. We will be providing your name to the facility so that they can sign you in and check your ID when you arrive. The groups will be audio- and/or videotaped for the researchers to use when doing their reporting, please note these materials will not be used for any other purpose and will be destroyed once the project is fully completed. Also once the groups are completed your name will be submitted to the MRIA's (Marketing Research and Intelligence Association) Qualitative Central system as a focus group participant, you will not be contacted for any reason for being on this list. Do you agree with this?

Yes 1 Go to invite

No 2 Ask follow up so that you can log the call appropriately.

Can you please tell me which item is causing you concern?

Provided Name to facility 1 NQP1

Audio taping 2 NQP2

Video taping 3 NQP3

MRIA List 4 NQP4

If possible try to address their concern if not Thank and Terminate

AS REQUIRED, ADDITIONAL INFO FOR THE INTERVIEWER:

Please be assured that this information is kept confidential and is strictly accessed and used by professional market research firm to review participation and prevent "professional respondents" from attending sessions. Research firms participating in MRIA's Qualitative Central require your consent to be eligible to participate in the focus group – the system helps ensure the integrity of the research process.

AS REQUIRED, NOTE ABOUT MRIA:

The Marketing Research and Intelligence Association is a non-profit organization for marketing research professionals engaged in marketing, advertising, social, and political research. The Society's mission is to be the leader in promoting excellence in the practice of marketing and social research and in the value of market information.

[READ IF NOT ONLINE GROUP] We ask that you arrive fifteen minutes early to be sure you find parking, locate the facility and have time to check in with the hosts. The hosts may be checking respondents' identification prior to the group, so please be sure to bring some personal identification with you (for example, driver's licence). If you require glasses for reading make sure you bring them with you as well.

As we are only inviting a small number of people, your participation is very important to us. If for some reason you are unable to attend, please call us so that we may get someone to replace you. You can reach us at [1-800 NUMBER] at our office. Please ask for [NAME]. Someone will call you the day before to remind you about the discussion.

So that we can call you to remind you about the [IF ONLINE GROUP ADD "online"] focus group or contact you should there be any changes, can you please confirm your name and contact information for me? [READ INFO WE HAVE AND CHANGE AS NECESSARY.]

First name

Last Name

Email

Daytime phone number

Evening phone number

If the respondent refuses to give his/her first or last name or phone number please assure them that this information will be kept strictly confidential in accordance with the privacy law and that it is used strictly to contact them to confirm their attendance and to inform them of any changes to the focus group. If they still refuse THANK & TERMINATE.

[READ IF ONLINE GROUP] We will also follow up with you by email with all the instructions necessary for you to take part in the discussion.

Recruitment Letter for Online Groups with Disabled Electors

Recruitment Letter

Elections Canada ERP Evaluation

Hello,

Nielsen (an international research company), is organizing a series of online discussion groups on behalf of Elections Canada. The groups will be among people across Canada to gauge reactions to the communications materials that they used to help Canadians know where, when, and ways to vote in the recent federal election.

We are looking for people like yourself who would be willing to participate in an hour and a half long [IF MOBILITY OR VISUAL DISABILITY "online discussion group"; IF HEARING DISABILITY "online chat-room discussion group"]. For your time, you would be receiving an honorarium of $75.00 and the groups will be taking place in the evening on November 9th, 2015. About eight people will be taking part in each group.

If you are interested in participating, please contact Nielsen using the contact information listed below. You will be given some information about the group format and asked for your consent on the privacy-related items described in the next paragraph.

The online groups will be recorded for the researchers to use when doing their reporting. Please note these materials will not be used for any other purpose and will be destroyed once the project is fully completed. Also once the groups are completed your name will be submitted to the MRIA's (Marketing Research and Intelligence Association) Qualitative Central system as a focus group participant. This is a "best practice" in the marketing research industry (to maintain the integrity of focus group research) and you will not be contacted for any reason for being on this list.

Of course participation is voluntary. We are interested in learning your opinions, no attempt will be made to sell you anything or change your point of view. The discussion will be led by a research professional who has experience conducing online groups.

If you have any questions, concerns or are interested in participating, please contact Patricia Bowman from the research company by November 4, 2015:

Patricia Bowman
Associate Manager
Nielsen
Phone: (613) 751-5095

Email: patricia.bowman@nielsen.com