Site MenuEvaluation of the Electoral Reminder Program (ERP) for the 42nd Canadian Federal Election
Appendix D: Comparison of Benchmark and Post-Campaign
| Phase 1 Benchmark | Phase 5 Post-campaign |
|
|---|---|---|
| Ad/Communications Recall | ||
| Unaided recall of ads/communications (adjusted)* | 38% | 79%  |
| Unaided recall of ad produced by Elections Canada | 6% | 24% |
| Aided recall of "Ready to Vote" slogan | 15% | 35% |
| Overall Knowledge | ||
| Overall knowledge (top 3 box on 10-point scale) |
When and where: 44% | When: 86% Where: 81% Ways: 73% |
| Top cited source if they need more information |
|
|
| Registration Knowledge | ||
| Those who believe registration is required to vote | 80% | 76% |
| Those who self-identify that they are registered to vote | 84% | 90% |
| Reasons for thinking they are registered (among those who believe they are registered to vote) |
|
|
| Don't know how to register (among those who were aware of requirement to register, but did not think they were registered) |
81% | 62%  |
| Those who don't know where to get more information on how to register to vote (among those who did not think they were registered) |
48% | 45% |
| Those who think they need to update their registration if their information changes (among those who think they are registered) |
71% | 79% |
| Those who don't know how to update their registration if their information changes (among those who did not think they were registered) |
34% | 30% |
| Identification Requirements | ||
| Unaided awareness: proof of identity | 63% | 73% |
| Unaided awareness: VIC | 20% | 24% |
| Unaided awareness: proof of address | 17% | 26% |
| Unaided awareness: driver's licence | 14% | 20% |
| Aided awareness: proof of identity | 92% | 96% |
| Aided awareness: proof of address | 79% | 87% |
| Aided awareness: identity and address | 77% | 86% |
| Other Ways to Vote | ||
| Unaided awareness: advance polls | 43% | 51% |
| Unaided awareness: mail | 14% | 23% |
| Unaided awareness: local Elections Canada office | 1% | 3% |
| Aided awareness: advance polls | 89% | 91% |
| Aided awareness: mail | 44% | 42% |
| Aided awareness: local Elections Canada office | 32% | 55% |
| Perceptions of Elections Canada | ||
| Top of mind: organization with information on the voting process | Elections Canada: 34% (all others 3% or less) |
Elections Canada: 45% (all others 3% or less) |
| Familiarity with Elections Canada (at least somewhat familiar: 3, 4 or 5 on 5-point scale) | 72% | 86% |
| Familiarity with Elections Canada (at least very familiar: 4 or 5 on 5-point scale) | 21% | 36% |
| Elections Canada is most credible source (top 3 box on 10-point scale) | 63% | 70% |
| Elections Canada is most trusted source (top 3 box on 10-point scale) | 60% | 70% |
*This adjusted figure does not include those who said that they recalled an ad or communications piece, but could not describe where they saw/heard it or the message.