Evaluation of the Electoral Reminder Program (ERP) for the 42nd Canadian Federal Election

Prepared for: Elections Canada
Prepared by: Nielsen Consumer Insights
March 23, 2016

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Table of Contents

• Executive Summary
• Introduction
  • Objectives
  • Methodology
  • In Reading This Report
• Detailed Findings
  • Participation in the Federal Election
  • Perceptions of Elections Canada
  • Recall
  • Website
  • Knowledge
  • Conclusion
• Appendix A: Survey Questionnaire
• Appendix B: Recruitment Screener
• Appendix C: Discussion Guide
• Appendix D: Comparison of Benchmark and Post-campaign

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