Figure 1: Sources from which recall hearing about the by—election

The bar graph shows percentage of respondents among those aware of the by-election, who recall hearing about the by-election from various sources. The percentages for each riding are:

Trinity—Spadina

• Newspaper, 44 percent
• TV, 50 percent
• Radio, 34 percent
• Candidate/election signs, 17 percent
• EC householder: brochure/leaflet/reminder card (mail), 19 percent
• Word of mouth, 16 percent
• Voter information card, 11 percent
• Internet (other websites), 14 percent
• Billboard/Poster/Signage (general), 7 percent
• Social media (Facebook, Twitter, etc.) 6 percent
• Contact with candidates/Phone call, 3 percent
• Canvassing/Contact at door, 5 percent
• Work/Volunteer, 1 percent
• General knowledge/Knew about it, 2 percent
• Elections Canada website, 1 percent
• Other (less than 1%), 3 percent
• Don't know/No answer, 3 percent

Scarborough

• Newspaper, 34 percent
• TV, 45 percent
• Radio, 24 percent
• Candidate/election signs, 23 percent
• EC householder: brochure/leaflet/reminder card (mail), 28 percent
• Word of mouth, 13 percent
• Voter information card, 20 percent
• Internet (other websites), 8 percent
• Billboard/Poster/Signage (general), 3 percent
• Social media (Facebook, Twitter, etc.), 2 percent
• Contact with candidates/Phone call, 6 percent
• Canvassing/Contact at door, 3 percent
• Work/Volunteer, 2 percent
• General knowledge/Knew about it, 1 percent
• Elections Canada website, 1 percent
• Other (less than 1%), 2 percent
• Don't know/No answer, 2 percent

Fort McMurray

• Newspaper, 30 percent
• TV, 18 percent
• Radio, 41 percent
• Candidate/election signs, 25 percent
• EC householder: brochure/leaflet/reminder card (mail), 13 percent
• Word of mouth, 18 percent
• Voter information card, 10 percent
• Internet (other websites), 8 percent
• Billboard/Poster/Signage (general), 12 percent
• Social media (Facebook, Twitter, etc.), 9 percent
• Contact with candidates/Phone call, 4 percent
• Canvassing/Contact at door, 1 percent
• Work/Volunteer, 3 percent
• General knowledge/Knew about it, 1 percent
• Elections Canada website, 1 percent
• Other (less than 1%), 2 percent
• Don't know/No answer, 3 percent

Macleod

• Newspaper, 52 percent
• TV, 25 percent
• Radio, 29 percent
• Candidate/election signs, 18 percent
• EC householder: brochure/leaflet/reminder card (mail), 13 percent
• Word of mouth, 14 percent
• Voter information card, 16 percent
• Internet (other websites), 7 percent
• Billboard/Poster/Signage (general), 6 percent
• Social media (Facebook, Twitter, etc.), 7 percent
• Contact with candidates/Phone call, 5 percent
• Canvassing/Contact at door, 2 percent
• Work/Volunteer, 1 percent
• General knowledge/Knew about it, 1 percent
• Elections Canada website, 0 percent
• Other (less than 1%), 4 percent
• Don’t know/No answer, 3 percent

Overall

• Newspaper, 40 percent
• TV, 35 percent
• Radio, 32 percent
• Candidate/election signs, 21 percent
• EC householder: brochure/leaflet/reminder card (mail), 18 percent
• Word of mouth, 15 percent
• Voter information card, 14 percent
• Internet (other websites), 9 percent
• Billboard/Poster/Signage (general), 7 percent
• Social media (Facebook, Twitter, etc.) 6 percent
• Contact with candidates/Phone call, 4 percent
• Canvassing/Contact at door, 3 percent
• Work/Volunteer, 2 percent
• General knowledge/Knew about it, 1 percent
• Elections Canada website, 1 percent
• Other (less than 1%), 2 percent
• Don’t know/No answer, 3 percent