Graph 11 – Unaided recall of ads or communications pieces about the voting process (medium)

The graph shows where respondents saw or heard ads or communications about the voting process. Responses are from all phases of the survey: Phase 1, benchmark survey; Phase 2, registration survey; Phase 3, voter information card, advance polls, reminder brochure survey; Phase 4, election day survey; and Phase 5, post-campaign survey. The base is respondents who recalled an ad or communication.

The responses by communication type and phase are as follows:

• Television: Phase 1, 62%; Phase 2, 44%; Phase 3, 48%; Phase 4, 56%; Phase 5, 50%; for a notable decrease of 12 percentage points from Phase 1
• Direct mail: Phase 1, 3%; Phase 2, 27%; Phase 3, 42%; Phase 4, 28%; Phase 5, 30%; for a notable increase of 27 percentage points over Phase 1
• Newspaper: Phase 1, 16%; Phase 2, 13%; Phase 3, 15%; Phase 4, 18%; Phase 5, 21%
• Radio: Phase 1, 16%; Phase 2, 12%; Phase 3, 16%; Phase 4, 18%; Phase 5, 15%
• Internet or online: Phase 1, 12%; Phase 2, 15%; Phase 3, 11%; Phase 4, 15%; Phase 5, 14%
• Social media: Phase 1, 6%; Phase 2, 8%; Phase 3, 5%; Phase 4, 8%; Phase 5, 7%
• Outdoor ad or billboard: Phase 1, 6%; Phase 2, 10%; Phase 3, 4%; Phase 4, 7%; Phase 5, 5%
• Poster or bulletin board: Phase 2, 1%; Phase 4, 1%; Phase 5, 3%
• Flyer or pamphlet: Phase 2, 1%; Phase 3, 7%; Phase 4, 4%; Phase 5, 3%
• Other: Phase 1, 7%; Phase 2, 4%; Phase 3, 6%; Phase 4, 4%; Phase 5, 4%
• Don't know: Phase 1, 2%; Phase 2, 4%; Phase 3, 1%; Phase 4, 2%; Phase 5, 3%