Infographic on the Electoral Reminder Program for the 42nd General Election
The infographic provides the following details about the Electoral Reminder Program, which was a multimedia, universally branded campaign reaching multiple audiences and rolled out in electoral phases:
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There were 4 million visits to the elections.ca website on election day.
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Advertising included TV, radio, print, out of home and digital.
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25.3 million voter information cards were sent to registered electors.
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15.2 million information brochures were sent to households across Canada.
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The social media campaign had 17.7 million Twitter impressions, a 13.1 million Facebook reach and 700,000 YouTube views.
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Shareable tools included infographics, videos and a suite of downloadable information products.
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For outreach and stakeholder engagement, Elections Canada partnered with 59 organizations reaching out to their communities.
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The media relations team answered 4,955 calls, issued 33 news releases and media advisories, and conducted 808 interviews.
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The public enquiries service received 1.4 million calls and 40,600 written enquiries or complaints.