Discussion Paper 2: The Impact of Social Media Platforms in Elections

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Political Communications in the Digital Age

Elections Canada (May 2020)

Table of Contents

• Foreword
• Introduction
• Organic and Paid Content on Platforms
  • Organic content
  • Data-driven digital advertising
    • How data-driven digital advertising services work
• The Impact of Platforms in Elections and Potential Regulatory Solutions
  • Transparency
    • Transparency of the source of advertising
    • Transparency of the content of advertising
    • Transparency of ad targeting criteria
    • Transparency about how platforms moderate and curate content
    • The challenge of achieving meaningful transparency
  • Access to reliable information related to the electoral process
    • Reliable information about voting
    • Reliable information about voters' options
  • Trust in the electoral process

• Next