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Political Communications in Federal Elections
Discussion Paper 2: The Impact of Social Media Platforms in Elections
Discussion Paper 2: The Impact of Social Media Platforms in Elections
PDF Version
Political Communications in the Digital Age
Elections Canada (May 2020)
Table of Contents
Foreword
Introduction
Organic and Paid Content on Platforms
Organic content
Data-driven digital advertising
How data-driven digital advertising services work
The Impact of Platforms in Elections and Potential Regulatory Solutions
Transparency
Transparency of the source of advertising
Transparency of the content of advertising
Transparency of ad targeting criteria
Transparency about how platforms moderate and curate content
The challenge of achieving meaningful transparency
Access to reliable information related to the electoral process
Reliable information about voting
Reliable information about voters' options
Trust in the electoral process
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