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Register via Canada Revenue Agency tax form



Subject:

Register via Canada Revenue Agency tax form

Transcript:

Open with animated text: Get ready for the 2019 federal election

Transition into a ballot box, a stylized ballot drops into the box. Animated text: Are you a Canadian citizen, 18 or older? Have you registered to vote?

Transition to computer screen. A cursor appears and clicks the screen as though it is a button.

Cursor changes into a check mark. Animated text: Register online at elections.ca

Laptop closes and changes into a square. Animated text: Or tick “yes” on your tax form.

The word “YES” appears on screen beside the box. A pencil checks the box.

Zoom out to show the tax form with two “yes” boxes checked.

Transition to reveal the two methods of confirmation of details and registration. Animated text: Click or Tick.

Icons transition into a ballot box. Animated text: It’s that easy

Transition to elections.ca URL and Elections Canada logo.

Placement:

Social media – Facebook, Instagram

Audience:

eligible Canadian electors, including Indigenous electors, tax preparers

Date:

March – April 2019

Total campaign budget:

$75,000; social media ads account for 64% of the campaign

Important!

If you see something that says it's from Elections Canada but is not included here, it may be incorrect information. Please contact us to let us know, or to share any questions or concerns you have.