Site MenuElector Personas – About This Report
This report begins with an executive summary outlining key findings including barriers and final personas, followed by a detailed analysis of the qualitative results in the form of the elector personas.
Secondary analysis of the NES 2019 served as a foundation for the personas, which were further developed through the qualitative phase of interviews and bulletin board activities. The research methodologies are discussed in Appendix A. The qualitative research instruments are presented in Appendices B to D. The results of the secondary analysis are summarized in Appendix E.