Figure 3: Source of Recall of Elections Canada Advertising

Q29a: Where did you see, hear or read about it? Base: n=224; respondents who recalled communications from EC [Dk/nr: 1%]. (Multiple responses accepted). Note: 28% of respondents mentioned television ads, but EC did not run any television ads in this by-election.

This horizontal bar chart shows the percentage of respondents' sources of seeing, hearing, or reading about the by-election. The breakdown is as follows:

Total

• Elections Canada householder, 31 percent
• Television, 28 percent
• Radio, 26 percent
• Newspaper, 21 percent
• Voter information card, 17 percent
• Outdoor advertising, 10 percent
• Candidates/political parties, 9 percent
• Facebook, 3 percent
• Other Internet website, 2 percent
• Screen in a Tim Hortons, 1 percent
• YouTube, 1 percent
• Word of mouth, less than 1 percent
• Elections Canada website, less than 0.5 percent
• Other, 4 percent