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Research on Electoral Participation
Elector Personas
Elector Personas
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Final Report
Table of Contents
Executive Summary
Background and Objectives
Methodology
Contract Value
Key Findings
Political Neutrality Statement and Contact Information
About This Report
Elector Personas
Voter Personas Barrier Definitions
Guide to Voter Personas
"Angela Reid" – Skeptic
"Tony Castilano" – Follower
"Joseph Kasongo" – Changemaker
"Casey Tremblay" – Planner
"Alix Chen" – Individualist
"Ajeet Kaur" – Thinker
"Andrea Reyes" – Champion
"Nia Morrison" – Idealist
"Tim Robinson" – Traditionalist
Appendix A: Methodology
Appendix B: Recruitment Screener
Appendix C: Qualitative Research Instrument: Bulletin Board/Interview Discussion Guide
Appendix D: Qualitative Research Instruments: Introduction Letter for Qualitative Recruitment
Appendix E: Segmentation Analysis
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